The Genius Business Model: Collaboration

The Genius Business Model: Collaboration

“Alone we can do so little, together we can do so much.” –Helen Keller

A couple of years ago, my father shared with me Steven Pressfield’s books, The War of Art and Turning Pro. They’re inspirational, funny and succinct little books about defeating “Resistance” – that small voice in the back of your head that keeps so many of us from doing what we long to do.

From starting a dream business venture, to writing a novel, or painting a masterpiece, Resistance will convince you of anything to keep you from doing your work.

My version of Resistance sought refuge in the form of what business, technology and marketing consultants have all referred to as the ‘‘bright, shiny objects syndrome’’.

Underestimating Resistance’s cunning, I failed to realize that my determination to do it all myself – from website building to graphic design, was the ultimate distracter. It kept me safely hidden behind my computer, immersed in taking course after course, so that I wouldn’t do the one thing that made my soul sing: sharing my gift of writing with those who were looking for it.

“Turning pro is free”, Steven writes, “but it’s not easy. You don’t need to take a course or buy a product. All you have to do is change your mind. What we get when we turn pro is, we find our power. We find our will and our voice and…we become who we always were but had, until then, been afraid to embrace and to live out.”

Indeed, a paradigm shift is happening in entrepreneurship today, one in which founders are building companies completely aligned with who they are, what they’re naturally gifted at and what they love doing so much it doesn’t feel like work. And one of the best and most effective ways we’ve found to accomplish this entails discovering your unique “zone of genius.”

Once you’ve found your zone of genius – your passion based on your unique talents, strengths and purpose – the next step is to assemble a team of talent that complements it.

Lone Ranger Anyone?

See if you identify with any of these statements:

  • “I can do it better myself.”
  • “The more people involved, the less control I’ll have.”
  • “I like MY ideas and MY way of doing things.”

The truth is, going it alone can lead to overwork and burnout for you, and can create unnecessary stress and tension in your workplace. It can breed competition, fear, dishonesty, tunnel vision and inefficiency.

So before you limit your chance for success, why not open the door to other people’s skills and experience? Collaboration is a win-win solution that allows each person’s genius to come to the fore and get to:

Do what you love. Everyone has a unique set of passion triggers, the things you love doing because they fire up your interest and you do them well. There are also, of course, the things you struggle with doing. By collaborating, you can divide up the tasks so that all involved get to do what they love.

More ideas. Brainstorming with a partner or team will inevitably lead to more ideas than one person can think up on his or her own. There’s also an incredible opportunity for innovation as people build on the ideas of others.

Belonging. It’s human nature to value the feeling of belonging, being part of something bigger and better than you are alone.

Relationships. Success in business, success at work, success in life, they’re all contingent on success in relationships. Collaboration is a place to learn, stretch and grow into more effective and healthy ways of interacting with others. Collaboration can be challenging—and it’s worth it!

How to Be a Good Collaborator

  1. Trust. Assume the best about people, and trust them with your head full of ideas. Have faith and remember that your collaborators want to do their best and feel good about their work at the end of the day. And trust the collaborative process, even when people do things differently than you would, and you can’t quite see how it will all come together. It will.
  2. Be trustworthy. Ghandi said that we need to BE the change we want to see in the world. So if you want to trust people, be someone they can trust. Act with integrity, do what you say you’re going to do, and be open and honest in your communication.
  3. Choose wisely. For each task that challenges you, there is someone who loves it and does it well. Build a team of experts.

Successful collaboration is a balancing act of personality types, work habits, communication styles and skills. To the lone ranger, that might seem like too much trouble. But if you’re looking to improve your performance and seal your success, collaboration is an opportunity you don’t want to pass up.

 

Feel like a Tightrope Walker?

Feel like a Tightrope Walker?

My kids never tire of me telling them they have a Billionaire Mom: each of them is so precious to me and worth infinitely more than a billion dollars. Which is why I chose to work from home and schedule my day around my family. For me, no longer having a boss breathing down my neck or second-guessing my decision to stay home with a sick child is what allows me to be the mom I want to be for my kids. And yet life is a lot more hectic than ever before.

The problem is this:

I’ll just take a few minutes to throw in a load of laundry.

How long will it take if I just peel and cut the veggies for a soup?

Hey! I forgot to eat lunch.

The grocery order. The doctor’s appointment. The “urgent” phone call.

There’s no better way to derail my thoughts and workflow than constantly interrupting myself during the time I’m trying to work. But let’s face it, it’s no small feat to carve out a life that balances all of a family’s many needs and responsibilities. When you have lots of flexibility in your schedule, it’s easy for that balance to be thrown off.

Moms are excellent at multitasking and can balance many different roles and priorities. The way I see it, the business of being a mom, provides excellent training for running a business, actually. In fact, I view my role of an entrepreneur as one of the facets of being a Mom—it’s one more role I play amongst the many.

I don’t have to tell you how it’s all too easy to get distracted by the million little details of keeping a home running—from the moment I open my eyes in the morning until I finally call it a night. For me, creating the right balance between business life and family life is one of the biggest struggles of working from home.

In today’s article I want to share some tips on how you can create more balance. Oftentimes when we’re feeling like a tightrope walker ideas won’t flow. So if right now you’re feeling like you need to take a break from tightrope walking, keep reading to learn how I create some more balance and you can too.

If trying to maintain balance in your life makes you sometimes feel like Terrifico the Terrified Tightrope Walker in the Circus of Life, working without a net while the crowd below holds their breath in anticipation of a slip, you’re not alone. These days almost all of us have so many demands placed on our time and energy, life can feel like a three-ring circus. And if you’re not up there on the tightrope, you’re down on the ground in the midst of tigers and lions, in charge of keeping a couple of dozen plates spinning in air.

Maintaining balance isn’t easy. It requires holding steady with the many responsibilities that are a normal and everyday part of life: home, family, friends and work, while at the same time recognizing and fulfilling personal needs and wants. Finding and maintaining balance when life can be so complicated and demanding is both an inside and outside job.

Inside—Only you can take care of yourself.

Consider how well you take care of yourself, both physically and emotionally. Do you eat healthfully and exercise regularly? Do you get check-ups and take preventative precautions? Do you set aside personal, quiet time for yourself? Do you make time to enjoy nature and art, filling yourself up again and again?

Outside—Reaching outside yourself gives meaning.

Think about how you reach outside yourself for sharing and giving meaning to your life. Do you spend quality time with family and friends? Do you give back to life through your time, energy and experience? Contributing to the larger world provides connection and purpose.

Renewal—The key to a rich and fulfilling life.

Living a life in balance means taking the necessary time to renew yourself. Renewal is not about searching for a mindless, purposeless escape. Rather it’s about building or renewing relationships with family and friends, recommitting to core values and restoring energy through rest and recreation.

When we’re pressed up against the urgent demands of daily life, it is normal to feel ourselves losing our edge, our energy and even perspective in every area of life. It’s like reading a run-on sentence that goes on and on forever.

Personal leadership is cultivating the wisdom to recognize our need for renewal. We renew the balance of the multi-dimensional roles we play, the impact of goals in our lives, our commitment to living for a higher purpose. And it empowers us to connect the dots between our responsibilities and create synergy.

Integrated Renewal takes that to the next level.

Whereas renewal by itself could mean devoting 30 minutes a day for exercising and 30 minutes a day for spending time with your teenage son, integrated renewal is combining the two and increasing the value of each of these activities.

When you do that, you look at all your different roles, goals and responsibilities as a whole, and that creates unity. Rather than feeling fragmented – the different slices of our lives conflicting for our limited time and energy – you feel intact. You shift from “either/or” thinking and view it all through the lens of “and.”

This creates inner peace, balance, richness – a mindset of abundance. Time may be a limited resource, but you aren’t. The more balance you create among the many responsibilities of daily life, the more of you there is to put into the time you have.

Try it, you might like it

To discover how well balanced your life is, keep a log of how you spend your time. In a little notebook you can carry with you, write down the hours you spend under the broad headings: “for me” and “for others.” Also make notes of requests for your time (from family members, from coworkers or professional obligations). Include “requests” from your physical and emotional self: “I wish I could take time to take a walk today.” Or “Gee, I’d love to take a nap.”

After a week or two, you can expect to have some pretty clear messages on where there is balance in your life and where there is not. You might also come to see what’s important to you and how you can make changes in your life that will create a life of health, well-being and joy—a balanced life.

My favorite renewal activity is organizing my weekly schedule. First, I simply jot down everything I’d like to achieve during the week. Then, I look at what I might combine. I don’t do this so that I can cram more activities in my schedule, but so that I can integrate the different parts of my life. So for instance, if I’d like to tune my voice before a speaking engagement, I’ll combine it with family time, gather my children around and have a singing session. They love it!

What aspects of your different roles can you combine? The possibilities are endless.

 

Time: It’s Not How Much You Have, It’s How You Chunk It!

Time: It’s Not How Much You Have, It’s How You Chunk It!

Grand visions can be as daunting and disheartening as they can be inspiring and motivating. The secret to making your vision come to life is to break it down into small doable action steps that will gradually get you to where you want to be.

No matter how many new technological innovations are created to improve our efficiency and productivity, we all have just 24 hours in every day. Nobody was given a 25 hour day. Ever.

And while you can’t add more hours to the day, you CAN make better use of the hours you have.

It’s called time chunking, and it’s a whole new way of looking at your goals, visions and ambitions.

Chunking is a way of breaking down larger goals into more realistically achievable steps. The process helps you to identify all the smaller tasks that are involved in achieving a bigger aim, and create a timeline to get them done.

As you move forward with a series of realistic mini goals, you are constantly rewarded with a sense of achievement that keeps you motivated, excited and on track.

Begin with the End in Mind

Say your vision is to create an online home-study course. Think about the different steps you need to take to develop this product and actually make it happen.

If you’re a visual person, create a visual map of your goal. Using the example of creating an online course, you would draw a circle in the middle of a whiteboard or large sheet of paper and fill in your goal: your online course. Now map out all the steps out you need to take to achieve this goal, such as:

  • Choosing your target market
  • Getting clear on your topic
  • Creating content
  • Marketing your course
  • Launching your course

With your list of all the smaller tasks you can begin to create a timeline for them. Each step should be something that is comfortably achievable in the time slots that you have available.

Solid Time Chunks

If time chunking is going to work for you, it’s imperative that you book these solid time blocks in your schedule and protect them from distractions or things that seem urgent but aren’t.

Begin by assessing which of your tasks need “solid” chunks of time and which need “split” chunks.

Here are the two types of tasks to reserve for your solid time chunks:

  1. Big Thinking. Tasks that need a running start and that require creative or strategic thinking, such as planning and writing your e-course. Each time you stop and start these tasks, you lose time as well as thinking power.
  2. Production Line. Any task that follows the same sequence of steps each time. For example, processing emails, paying bills, invoicing and shipping tasks can be handled much more efficiently if you get them all done at once. All the tools you need are in front of you and you’re “in the groove” of that particular task. Use a checklist to guide your work.

Split Time Chunks

This is “found” time, such as waiting on hold or in line, traveling by public transportation, or if you arrive early for a meeting. Keep a list of tasks you can do wherever you are. Important note: Be sure to have a system in place for transferring information back to your desk, computer or project folder if you’re working remotely.

Here’s what you can check off your list during your split time chunks:

  1. Project Details. For example, booking or confirming a meeting time or picking something up from the printer. Phone calls and brief email responses (that you identified when you “processed” your email during a solid time chunk) also fit into this category.
  2. Miscellaneous. Tasks that may not be associated with a specific project but still need to get done, such as ordering office supplies or replying to general inquiries and customer service requests.

The real power of chunking is in the creation of small, achievable steps. When you stay focused on your one next step, you are confident about what you know you can achieve and secure in the knowledge that you will get to the other tasks in their allotted time-slots.

When you do the right task in the right chunk of time, you’ll be amazed at how much more productive you are! Your “to do” list will get shorter, you’ll enjoy more peace of mind and you’ll stop wasting time trying to recapture your creative flow.

Standing Out as Outstanding

Standing Out as Outstanding

Face it…it’s a “noisy” world out there.

The average U.S. adult gets exposed to 2,000 marketing messages a day. Hundreds of consultants, coaches, healers, holistic practitioners, and workshop leaders, vie for their prospective clients. Emails crowd our inboxes. Information from the Internet, social media and printed media saturates our lives.

Your success depends on whether you quickly capture your audience’s interest.

And that means quick!

As in 5 minutes or less.

This is true whether you are: promoting a campaign or cause, pitching a book, talking to potential clients, creating a website, launching a new product or other endeavors.

Make it Memorable and Magnetic

It’s not just about getting heard through all the noise. It’s about being remembered. It’s about attracting clients who resonate with you.

The best way to do that is to tell your story—on the page or on the stage—that are at once personal, purposeful and pithy.

These may seem obvious, but many people have great difficulty articulating why they do what they do, or the purpose of their product or services. And they drone on for far too long with words that are lifeless, bland and like everything else you’ve ever heard.

Imagine how having the ability to build immediate intimacy and trust could affect your business for the better…

Creating the Know-Like-Trust Factor

The age of transaction is coming to an end. There’s the new emerging paradigm of business. Even big brands like Starbucks see the power of developing The Know-Like-Trust Factor with your clients. In fact, millions of people see Starbucks like a friend they visit to start their day. Their coffee may not be the best in the world but it tastes good enough because of the feeling of the entire experience it evokes. It is all about relationship.

Catapult your business relational success by crafting a personal story that no one will forget. Your personal story will help you stand out of the crowd with complete confidence and engage warmly with your ideal clients.

When you share your story, you engage intimately with others and you become a MAGNET for people’s attention and loyalty. Human beings have told each other stories for millennia, we’re hard-wired to respond to them. Craft yours in a way that is succinct, magnetic and memorable.

Your story will help your potential clients to get to know you, like you, and then trust you so they can feel comfortable investing in your services.

Is My Story that Important?

If you’re tired of feeling lost in the crowd and you’re really ready to go to the next level, telling your story will give you the competitive advantage that you’re seeking.

If you want to provide the highest level of service that you have available and be handsomely compensated for your work, then share you story, connect with your potential clients, let them know who you are, what you do and why they should care.

Your ultimate position of power is YOU: your unique voice, your originality, your story.

You’ve spent a lifetime mastering your story, now it’s time to master telling it.

To borrow a pithy phrase that has made millions…Just do it!

QUESTION: Do you already use your personal story in your business? Please share your best storytelling strategies in the comment section below.