There are 3 main reasons business owners and entrepreneurs don’t spend much time writing marketing emails.
- You don’t know what to do
You wouldn’t even know where to begin. You love your product, your services and your clients, but figuring out how email marketing works sends you running the other way.
- You hate to sell
I get that. Not everyone is a born salesperson. A lot of very successful business owners despise the sales process. Here’s the thing, when you engage and inform your clients through successful email copywriting, you can say goodbye to pushy, sleazy and filibuster kinds of salesmanship. And yet, you still see your bottom line grow.
- You underestimate the importance of great copy in emails
You may understand the power of copywriting. You might have hired a professional copywriter in the past to create a sales letter, press release, or direct marketing piece. If this is the case, you know how powerful persuasive copy can be in your emails. Any time you have a chance to communicate with your prospects or clients, well-written, thought-out copy is key.
Writing Powerful Emails Develops a One-to-One Relationship
Each of your subscribers is an individual people who thinks, feels, loves, and cares deeply about certain things. When crafting your email message, imagine as though you would be speaking to that one individual person, rather than to a group.
Heart-to-heart conversations in your emails generate better responses. When your email speaks to your clients’ personal needs and desires you develop a feeling of trust and your clients feel like you really “gets it”.
Once you get to know your “perfect” prospect or customer, you can create personally engaging emails using the following emotional marketing method.
Meet AIDA, Your Email Copywriting Formula
AIDA is an acronym which stands for Attention, Interest, Desire, and Action.
- A – Getting the customers attention,
- I – Building their interest,
- D – Creating their desire and
- A – Getting your reader to take action.
This emotion-based marketing formula is founded on human psychology. You want to attract attention with your subject line. Then appeal to your reader’s interests within the body of your email.
Turn on your subscriber’s desire by showing how your product or service can deliver the results he or she is looking for. Then add a strong call to action as your closing. If you consistently adhere to the tried and proven AIDA marketing formula, your email marketing success will be virtually guaranteed.